It is being increasingly said - by commentators and those in the frontline of the industry - the whole project is out of control. The problem begins and ends with a charge for the money and the control t brings.

"Woke" people - followers of neo-Marxist ideology - are the real conspiracy theorists. So this doctor argues, offering a basic summary of what they believe in - and what they don't believe in, such as debate.

Under a smokescreen, it seems - which PM Burnham calls Russian misinformation - he introduces a Ministry of Truth. It's to ensure the only source of truth is your government. NZ PM Ardern said the same.

Big sporting events entertain people - but behind the scenes, they're honey pots for BIG Biz to make millions. The 2026 World Cup is an example. But this story though is really about the Big ads for junk food.

PM Andy Burnham will set up a National Centre for Information Defence, which sounds disturbingly like the Ministry of Truth in George Orwell's 1984. Odd that the PM doesn't mention Israeli disinformation?

Wealthy people can bring joy to themselves as well as others - by gifting some of their wealth. Could a values switch - to a valuing of generosity over wealth - feature in our future - much happier - society?